In the final City Modern panel, a talented group of architects and designers met at the Flexform showroom in Manhattan to discuss retail design. The panelists spoke on their efforts to translate company branding into architecture and design, the challenge of adapting to diverse markets, and what contributes to a successful space.
Dwell’s senior editor Kelsey Keith moderated the panel, which featured Dror Benshetrit, the founder of Dror Design; Dominic Leong, one of the partners at Leong Leong Architecture; and Mark Kroeckel, a founder of design studio Openshop. Collectively, the panelists have created spaces for some of the biggest names in fashion: Alexander Wang, Steven Alan, and Phillip Lim. The discussion began with a slideshow presentation from each panelist on their professional history in retail design.